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It is unnecessary to repeat in words what is obvious to the eyes. If the kitchen has custom cabinets and granite countertops, make sure those features shine through in the photos. Step 6 – Be Brief – Don’t write long-winded, wordy descriptions. Images of dirty and untidy listings is an express ticket into the rubbish bin. Most importantly, please request the property owners to clean and tidy up their property before you take the marketing photos. Use online editing tools to correct focus, colour, contrast and other image problems. And remember, there is no excuse to use photos that are not visually appealing. Showcase those features in your flyer’s photos. Step 5 – Focus on Photos – Include plenty of photos of the exterior and interior of your property listing. You can easily find tips and tricks for creating effective marketing contents by doing a quick Google search. Step 4 – Choose Your Words Wisely – If you are writing for your real estate flyers, invest time and effort learning how to craft, well-written marketing/sales script. You’ll save time, money and effort and you don’t need to start from scratch each and every time you create a real estate flyer. Once you have tested and found several effective examples, stick with what works. A great headline will captivate readers to encourage and lead them to continue reading your marketing/sales materials.Īsk other senior agents (In Singapore, we address them as “THE OLD BIRDS) if they have any tag lines or keywords which worked well for them. Step 3 – Create an Attention-Grabbing Headline – Along with the photos of the property you are marketing, your flyer’s headline MUST grab your audience’s attention right off the bat.
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This helps as it gets your flyer a second chance to be read during the folding process. Maybe this cold hard truth will turn you off but at least 105gsm flyers might just have a much higher chance to survive to reach the dining table as aunties would recycle it by folding them into the origami trash bin for their disposing of chicken and fishbone. Majority of the people residing in the HDB will throw it directly into the bin once it’s out from their letter box. Honestly, personally I don’t recommend 128gsm Art Paper if you are targeting HDB as this spec of papers are just too thick and useless to be kept for recycling.
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Forget about the 80 gsm specs, the price for 5000pcs in Singapore between these 2 specs of paper is only S$10.00 different.Ī heavier, glossier paper may come into play when you are marketing a home with a higher listing price i.e. A good rule of thumb is to use the type of paper that is about as heavy and glossy as those used for magazines.ġ05 gsm Art Paper will be just great to do the job. Step 2 – Pick the Right Paper – Don’t choose cheap, lightweight paper for your flyers. Create flyers showcasing your experience working with real estate investors and showcasing your investor/buyers’ list. Step 1 – Stand Out from the Crowd – Forget about following the footsteps of all the other real estate agents sending out “Just Sold!” real estate flyers.įind a unique angle and amplify the message related to that angle. There are a few other steps you may want to follow to ensure your flyers STAND-OUT from the other real estate agents marketing probably the same services to the same pool of prospects too.īelow are the few steps we suggest you follow, to ensure you make a good first impression and gain a contact list full of new clients. If you are a real estate agent looking to create farming flyers to market your services to your targeted audience, then you may want to consider following the following steps and tips. Whether you’re hosting an open house, promoting a new hot new listing, or trying to build your leads funnel, a well-designed flyer is going to be a GREAT help. A Great Real Estate Flyer Design is difficult to come by unless you know where to find.